PR News

In a recent journalism class we discussed one of the newest waves of media/communication that is affecting PR as well as other types communication; Second Life. Second Life is a virtual, online program that allows people to create their own identity, aka avatar, and basically have a second existence. Apparently every major cooperation/business/organization has a Second Life presence. In fact Second Life is also apparently so big that if something negative occurs in the game, real companies and organizations could be affected by it in the real world.