Final Press Release 2: Image Building

Burger Planet
James E. Muellenbach III,CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com


FOR IMMEDIATE RELEASE

Sept. 17, 2008

NEW OPTIONS AT BURGER PLANET
Jayne Petersen provides new options for Burger Planet customers

GARY, Ind.- Burger Planet has hired Jayne Peterson, fitness advisor, to develop new options for the Burger Planet menu.

“Jayne Petersen and Burger Planet share a commitment toward health,” said CEO James E. Muellenbach III. Together, Petersen and Burger Planet are launching a comprehensive program to assist in healthier eating.

Peterson will work closely with head Burger Planet chef Gerard DuBois to develop new healthier options for customers.

Petersen said "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burger Planet and Peterson are developing a new adult Burger Planet Smiley Meal along with offering new options such as fruit Packages.

There will be a kick off ceremony May 12 at the Burger Planet Franchise at Times Square in New York, N.Y.

Burger Planet was founded in 1943 by James E. Muellenbach I. It employs 48,272 people and has served 52 Billion people. It has 8,921 franchises in every state and 17 countries. Its headquarters is located in Gary, Ind.

Contact:
Burger Planet
Sarah Miller
Assistant Public Relations
877-765-4322
sarah.m@burgerplanet.com

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