PRSA Code of Ethics

In reading over the PRSA code of ethics I was impressed by the standards that PRSA members and other public relations professionals are held to.

Of the values that are listed I feel the most important and all encompassing value is that of honesty. When professionals are honest in their conduct with one another and with their clients all of the other values fall into place. Being honest means more than just being truthful and not misleading. It also means giving an honest effort and completing a job to the best of ones abilities.

In that same light I also believe one of the best principles listed is that of competition. Without a healthy amount of competition there would be no drive to become better and to improve on services offered to clients. With a healthy amount of competition clients are also given a better chance of finding a public relations company that works well with them and meets their needs.

Overall, the code of ethics is important not only in letting PRSA members know what is expected of them and their colleagues, but also in letting the public know what standards public relations professionals should be held to.