PR News

USU has a new football coach! This news could not get any better. Gary Anderson has been hired to be the new head coach at Utah State University. Anderson comes from the coaching staff at the University of Utah. With the success that Utah has had this season, and the amount of publicity they are getting, the choice for our new head couch can mean only good things!

PR News

For those of you who haven’t heard … gas is down to a record low! I filled up this weekend in Salt Lake for the low price of $1.49. I don’t think it has been that low since I was 16. This rare phenomena just proves to me how little I truly understand about the economy and how it works. When it started its flush down the toilet gas prices skyrocketed. Now that we are nearing the end of the flush (hopefully) gas prices are at an all time low.

PR News

If there is one thing I will never understand it is stores bringing out items for the next holiday, when the current one hasn't even happened yet. I think that the Halloween candy hit the shelves at my local Wal-Mart as of September first. Thanksgiving hasn’t even happened yet and here we are, surrounded by Christmas stuff.

PR News

This just in … this year’s presidential inauguration will be the biggest in U. S. history. They are pulling out all the stops and sparing no expense. It seems ironic to me that this county’s soon to be leader would spend gross amounts of money celebrating his new power and authority when the country is in a state of economic crisis… but that’s just me.

PR News

Utah State recently fired its head football coach as well as the rest of the football staff. Brent Guy was fired for not improving the football team enough for the amount of time he was here. Now the search begins for a new coach. Unless we can get some decent press, and spin our awful football program into a positive light I think we are going to see a pattern of hiring and firing coaches.

PR News

The more activities I participate in on campus the more I realize what a big impact marketing can have on an event. Unless the event is marketed well, and people are actually aware it is going on, it doesn’t matter if Brad Pitt and George Clooney are the main event, people won’t show up. There are some really fun events I would have loved to attend, if I had been aware they were going on.

PR News

Its official, Obama is sitting pretty. Unless the world comes to an end chances are in four years he is going to be able to look back and say to the country, we are much better off now than when I was first elected, so reelect me! Unless he messes up big time Obama has got eight years locked-in, no problem.

PR News

In a recent journalism class we discussed one of the newest waves of media/communication that is affecting PR as well as other types communication; Second Life. Second Life is a virtual, online program that allows people to create their own identity, aka avatar, and basically have a second existence. Apparently every major cooperation/business/organization has a Second Life presence. In fact Second Life is also apparently so big that if something negative occurs in the game, real companies and organizations could be affected by it in the real world.

Final: Position Paper

Currently Burger Planet is losing the demographic of women between the ages 30 to 40. Women in this category are becoming more health conscious. We propose that Burger Planet develop new options for our menu. In order to be thorough Jayne Petersen, fitness specialist, will become a part of the Burger Planet team.

• According to the Journal of Women's Health and Gender-Based Medicine 45 percent of women are currently on a diet. Women in their 30’ and 40’s are more likely to adapt a health regimen. This includes cutting out high-caloric foods. According to WebMD.com, women’s metabolism tends to decelerate by about 5 percent per decade after the age of 40. Due to a decrease in metabolism and other aging factors women in this demographic want healthier choices.

• We propose that Burger Planet use a public figure in order to attract this lost demographic. We feel that Jayne Petersen would be the perfect candidate. Petersen is an adviser to Opal Whitcomb and is nationally recognized as a fitness specialist. She has appeared on Whitcomb’s show, Opal Speaks, several times. Opal Speaks has won multiple Emmy Awards and is the highest-rated talk show in the history of television. Peterson has also published a bestseller on health and will also help develop healthy menu options for Burger Planet.

• It is important to keep the traditional Burger Planet menu, while also adding options that appeal to the health conscious demographic. When a thousand participants were surveyed on what they enjoyed most about fast food, 58 percent said they enjoyed the taste of the traditional burger and fries. By creating a more diverse menu women will have a convenient stop that provides healthier choices as well as Burger Planet’s infamous burger and fries.

We believe that by implementing the key point of this campaign Burger Planet will regain the demographic that has begun to diminish. With the return of these customer’s Burger Planet will see an increase in revenue and the company’s image will be refreshed.

PR News

Recent experience with a company (that shall remain nameless) has reminded me of one of the best, or possibly worst, types of PR: word of mouth. I know that none of my friends and family will ever use the services provided by this company due to the experience that I had with them. It is a reminder to companies to treat your customers well, they are the reason you are in business.

PR News

I was reading an article in PR Newsweek today about the job cuts happening in major publications such as Men’s Health, Sports Illustrated, and Fortune. The article states that executives are blaming the failing economy and a lack of advertising spending for the cut backs. Maybe those who are cut can get a job at Exxon Mobil that is doing so well.

PR News

I was reading an article that came out about Exxon Mobil and the record breaking profits they are making. It is interesting to me that they would be announcing the fact that they are sitting pretty while the rest of America has to choose to buy either food or gas. There is a PR disaster just waiting to happen … oh wait its already happening.

PR News

I might be alone in my opinion but this year's World Series seemed like a joke to me. I didn't even realize the Phillies had won until reading it in the paper the next morning (in a very small section I might add). It seemed like both teams came out of nowhere. I would have thought that both of these teams, who had gone pretty much unrecognized, would have taken the chance of competing for the World Series to get a little more press time. Either the teams were too blown away by the fact that they were in the championship or their PR departments are sorely lacking.

PR News

I love the recent post on PR News Blog titled "Anti-Social Media." It brings up the question of whether our online networking and socializing is helping or hindering real world communication. I personally believe that it's hindering it. Often times too much or too little thought goes into what we are desperately trying to communicate, when a simple phone call or face-to-face would clear up most issues in 10 seconds flat.

PR News

Reading a post by Diane Schwartz today, I was struck by her insight on celebrity relations with their public. Schwartz references Brett Favre’s supposed sharing of sacred football insider information and the fact that if this were anyone else no one would have even given it a second thought, let alone would it be a top sports story. Her main point however is that of perception. It doesn’t matter if Favre really did share the secret insider information, it appears like he did and in the media world perception is reality.

Final Press Release 4

Utah State University
Rachel Brighton
SAAVI Coordinator
saaviinfo@cc.usu.edu
435-797-1510

FOR IMMEDIATE RELEASE
Oct. 21, 2008

SELF DEFENSE AND FUN
Utah State University Offers Self Defense Class on Campus

LOGAN, Utah – Utah State University is offering a way for female students to learn self defense and gain awareness.

The PE class offered on campus, officially called Rape Aggression Defense (R.A.D.), is a ladies only course taught by USU campus police officers.

R.A.D. is designed to help the average woman develop and enhance self defense options. It is the only program with a free lifetime return and practice policy.

Former R.A.D. student Mary Ince said, “I would definitely recommend the class. It’s a lot of fun, you get to meet new people and it’s a good step in learning self defense.”

The final for the class consists of an optional simulation where students can test the skills learned throughout the semester in “real world” scenarios.

In addition to learning self defense techniques the class also consists of lectures that teach the students how to avoid potentially dangerous situations, what emotional reactions could occur and what the options are if attacked.

Rachel Brighton, the coordinator for Utah State University’s Sexual Assault and Anti-Violence Information (SAAVI) office, teaches a lecture each semester for the R.A.D. class about the SAAVI program.

“The R.A.D. class is fun and it builds awareness,” Brighton said. The key thing is that women often believe they are not powerful, but when they walk out of the class they have a better understanding of how powerful they really are, she added.

SAAVI works to promote awareness through events they hold throughout the year. One of the main events is the “Walk a Mile in Her Shoes,” in which male students race a one mile course around campus in high heeled shoes.

SAAVI offers information about sexual assault, relationships, stalking, and sexual harassment. They also offer help, counseling and resources to victims on and off campus.

We are here for anyone who has experienced some kind of violence, Brighton said. “We want them to know that they don’t have to do it alone.”

For more information on the SAAVI program visit their Web site at http://www.usu.edu/saavi/ or call 435-797-1510 for the office or 435-797-RAPE (7273) for the SAAVI Hotline.

R.A.D. Systems was founded in 1989 by Larry Nadeau, a former United States Marine. It is a nationwide program that has educated over 300,000 women on self-defense.

Contact:
Sarah Miller
Public Relations Representative
435-665-2245
sarah.m@aggiemail.usu.edu

PR News

I think the fact that a fake person who makes their livelihood by blogging is being featured on Utah’s Public Radio shows you just how far technology has seeped into our lives. She’s not even real and yet enough people follow her that she is able to “pay for pedis” with the ads on her site. Though I am sure they pay for a little bit more than that. I am interested to see just what “TAMN” thinks about the world of blogging.

PR News

I wonder how the presidential nominee’s PR people are dealing with the fact that the candidates spent oh, about 15 minutes of the debate last night on the rules of polite campaigning (Because that’s what keeps me up at night). I for one would rather watch the two of them duke it out and get some real answers, rather than focusing on the proper etiquette and unspoken (well I guess now they are spoken) rules of campaigning.

Final Media Pitch

Local Association Works to Promote Financial Independence

Ms. Emilie Wheeler:

Hi, my name is Sarah Miller and I am the public relations representative for the Cache Valley Area Investors Association (CVAIA). The CVAIA is actively helping locals achieve financial independence and I believe it is something the community would be interested in learning about. The group focuses on creating and building passive income (investments). By building passive income the person is able to have a steady income they don't have to think about. This allows them to focus on what they enjoy doing rather than having a job just to provide an income.

The CVAIA membership is free. Great financial advice is offered at no cost to you in a friendly, non-threatening environment. If actively involved a person can become financially independent in as little as three years.

The CVAIA started meeting October 2 and will continue to meet every-other Thursday. The meeting starts at 7 p.m. in the Cache Chamber of Commerce building at 160 N. Main Street.

The CVAIA is a great asset to the community. Logan locals should be aware of CVAIA and take advantage of what they have to offer. If you have any other questions please let me know. I would be more than happy to answer them for you and provide you with more information.

Sarah Miller
Public Relations Representative
CVAIA
435-655-2245
sarah.m@aggiemail.usu.edu

PR News

As I read Jeremy Potters recent post on the etiquette of twitter I had to ask myself: Seriously? Do we really need another way to “communicate” with one another? Cause it seems to me the more ways there are to communicate or “follow” someone online, the more ways there are to become so separated from the real world and real communication. Do we really need 12 different applications that allow us to “keep in touch” with people we’ve never even met? When was the last time you had a real conversation with the person sitting right next to you?

PR News

I had the opportunity to attend a lecture given today by Tim Brown the executive VP and public relations representative from Richter 7, a PR firm in Salt Lake. The lecture was interesting and inspiring.

Brown’s lecture dealt mostly with the most important aspects of PR. It was interesting to have a professionals take on what the most central features are of PR day-in and day-out. One of the most essential skills he said to develop is that of writing. Whether you’re in event planning or advertising, writing will always be an important skill.

Brown said that it is also important to work in a creative environment and to have a good work ethic. I think the most vital thing I took away from his presentation was to put your own personality into everything you do and to not be afraid of it.

Draft Media Pitch

Local association works to promote financial independence

Mr. Jones:

The Cache Valley Area Investors Association (CVAIA) is actively helping locals achieve financial independence. The group focuses on creating and building passive income (investments). The CVAIA advises to first invest in yourself and then move on to real estate, commodities, securities, businesses, and intellectual property. By building passive income the person is able to have a steady income they don't have to think about. This allows them to focus on what they enjoy doing rather than having a job just to provide an income.

The CVAIA membership is free. Great financial advice is offered at no cost to you in a friendly, non-threatening environment. The association has no other focus/ aim than to help locals become financially independent. If actively involved a person can become financially independent in as little as three years.

The CVAIA started meeting October 2 and will continue to meet every-other Thursday. The meeting starts at 7 p.m. in the Cache Chamber of Commerce building at 160 N. Main Street. The group currently has 50 members, 10 of which are regularly active.

The CVAIA is a great asset to the community. Logan locals should be aware of CVAIA and take advantage of what they can offer. If you have any other questions please let me know. I would be more than happy to answer them for you and provide you with more information.

Sarah Miller
Public Relations
435-556-9989
sarah.m@aggiemail.usu.edu

Draft Press Release 4

Utah State University Police Department
Jessica Sorensen
Detective USU Police
435-797-1967
jessica.sorensen@usu.edu

FOR IMMEDIATE RELEASE
Oct. 8, 2008

SELF DEFENSE AND FUN
Utah State University offers self defense class on campus

Logan, Utah – Utah State University is offering a way for female students to learn self defense.

The PE class offered on campus is called Rape Aggression Defense (R.A.D.). R.A.D. is a ladies only course taught by USU campus police officers.

According to the R.A.D. Web site the course is focused on developing and enhancing self defense options, so that women will know what their choices are if attacked.

Former R.A.D. student Mary Ince said, “I would definitely recommend the class. It’s a lot of fun, you get to meet new people and it’s a good step in learning self defense.” She also added that the class teaches you to think about how you would react different circumstances.

In addition to learning self defense techniques the class also consists of lectures that teach the students how to avoid potentially dangerous situations, what emotional reactions could occur and what the options are if attacked, among other things.

The final for the class consists of an optional simulation where students can test the skills learned throughout the semester in “real world” scenarios.

The Sexual Assault & Anti-Violence Information (SAAVI) office on campus is directly associated with this program. SAAVI offers information about sexual assault, relationships, stalking, and sexual harassment. They also offer help, counseling and recourses to victims on and off campus. For more information visit http://www.usu.edu/saavi/ or call 435-797-1510.

RAD was founded by Larry Nadeau, a former United States Marine, in 1989. It is a nationwide program that has educated over 250,000 women.

Contact:
Sarah Miller
Public Relations
435-665-2245
sarah.m@aggiemail.usu.edu

-END-

PR News

I honestly feel bad for the PR people caught up in the never ending mess that is our economy. I mean I realize it’s their job to “spin” what is going on with the market right now but really what are you going to tell people?

Take for example Wachovia’s recent merger with Wells Fargo. Released from Wachovia was a statement basically saying that they are “extremely pleased to join forces with this outstanding company (Wells Fargo)” and “Today's announcement creates one of the strongest financial firms in the world.” Honestly, in my mind that is not saying a whole lot. And really how can they claim to be one of the strongest financial firms in the world when they just had to be bought out by a competitor to even stay afloat?

PR News

I recently read a post titled “The Drudge, The Grunge, Oprah … and Me” by Mark Stevens. Basically the post was about Oprah snubbing Palin, and yet claiming to be a neutral media source. I feel most news sources have developed some type of bias, and it’s typically not hard to figure out which way they lean. I find this a little disconcerting that the sources we so readily rely on for factual, non-biased, hard news are turning into nothing more than a masquerading opinion.

Another good point Stevens makes is that PR is not just a profession. Oprah acted unintentionally (or maybe it was intentionally) as a representative for Obama. With the following that Oprah has this makes me even more nervous. She has the power to turn a book into an instant best seller just by adding it to her "book club." This causes me to wonder if millions of American women are thinking for themselves or just watching Oprah.

Final Press Release 3: Cause Promotion

Cache Valley Area Investors Association
Preston Parker
President/Founder
160 N. Main Street
cachevaia@gmail.com

FOR IMMEDIATE RELEASE
Sept. 30 2008

LOVE YOUR JOB, GAIN FINANCIAL INDEPENDENCE, AND GET PAID FOR IT
Cache Valley Area Investors Association helping others with finances

Logan, Utah – The Cache Valley Area Investors Association is actively involved in educating others on becoming financially independent through investing.

The object of the CVAIA is for people to learn how to build their passive income (income they don’t have to think about) through investments. President and Founder Preston Parker said that it is important to first invest in yourself. After that real estate, commodities, securities, businesses, and intellectual properties are considered.

Parker said, “The key is to keep expenses low and passive income high.” By doing this people can find occupations they actually enjoy, without having to worry about going to a job they hate just to earn money.

Parker said that if a person is aggressive gaining financial security can take as little as three years to become independent. It could take up to 10 if the person is not as active.

The CVAIA meets every-other Thursday night at the Cache Chamber of Commerce located at 160 N. Main Street at 7 p.m. You can also visit their Web site at www.cvaia.com. Membership is free.

Parker recommends reading books such as “The Wealthy Barber,” “The Millionaire Next Door,” and “Rich Dad, Poor Dad.”

The CVAIA was started in July of 2007. It is a non-profit organization and currently has 50 members.

Contact:
Sarah Miller
Public Relations
435-665-2245

-END-

PR News

It is not just about the relationships, but building the right relationships within the right verticals, and doing your research prior. And, yes, that takes time and involves sitting in front of the computer.But, well, my computer monitor died - the notebook still works (I can hear it!) but the screen is dark. No clue why, and just need to go to the "doctor" to get it checked out. But it was a good reminder that we are too caught up in technology. We have so fallen in love with technology, that we can't do anything without it. -Jeremy Pepper

This post was just another reminder to me about how tied we are to technology and how disconnected we've become from reality. Yes technology is great, but how great is it that we have no idea what to do when the computer goes down or, heaven forbid, our cell phone dies. We need to remember that technology is just the means, and we should not let it be our end.

PR News

It's hard to believe there is news other than the proposed bailout of Wall Street firms. Headlines are large, the twists and turns of Congress documented breathlessly and actions of individuals like Warren Buffett commented on relentlessly. Reporters don't want to hear about much else. Yet, media relations continues. The work of a PR practitioner in times like this is harder than ever.

Jim Horton

This post interested me in the fact that all I feel I hear about lately is the Wall Street Woes. Still I feel like I have a very small understanding about what is actually happening. The work of these PR practitioners is hard, yes, and the media is also responsible, but, are we getting the information we need to know? Does anyone have the information they need to know?

Draft Press Release 3: Cause Promotion

Cache Valley Area Investors Association
Preston Parker
President/Founder
160 N. Main Street
cachevaia@gmail.com

FOR IMMEDIATE RELEASE
Sept. 23 2008

LOVE YOUR JOB, GAIN FINANCIAL INDEPENDENCE, AND GET PAID FOR IT
Cache Valley Area Investors Association helping others become happy

Logan, Utah - Cache Valley Area Investors Association is actively involved in educating others on becoming financially independent.

This non- profit organization was started in order to help others become financially independent. The goal of the association is to help others build their passive income so that it exceeds expenses. By doing this they can do what they love, and not have to worry about

President and Founder Preston Parker said, “the key is to keep expenses low and passive income high.” By doing this people can find jobs they actually enjoy without having to worry about going to a job they hate just to earn money.

Parkers said that if a person is aggressive gaining financial security can take as little as three years to become independent. It could take up to 10 if the person is not as active.

The CVAIA meets every-other Thursday night at the Cache Chamber of Commerce located at 160 N. Main Street at 7 pm. You can also visit their Web site at www.cvaia.com


The CVAIA was started in July of 2007. It is a non-profit organization and currently has 50 members.

-END-

Final Press Release 2: Image Building

Burger Planet
James E. Muellenbach III,CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com


FOR IMMEDIATE RELEASE

Sept. 17, 2008

NEW OPTIONS AT BURGER PLANET
Jayne Petersen provides new options for Burger Planet customers

GARY, Ind.- Burger Planet has hired Jayne Peterson, fitness advisor, to develop new options for the Burger Planet menu.

“Jayne Petersen and Burger Planet share a commitment toward health,” said CEO James E. Muellenbach III. Together, Petersen and Burger Planet are launching a comprehensive program to assist in healthier eating.

Peterson will work closely with head Burger Planet chef Gerard DuBois to develop new healthier options for customers.

Petersen said "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burger Planet and Peterson are developing a new adult Burger Planet Smiley Meal along with offering new options such as fruit Packages.

There will be a kick off ceremony May 12 at the Burger Planet Franchise at Times Square in New York, N.Y.

Burger Planet was founded in 1943 by James E. Muellenbach I. It employs 48,272 people and has served 52 Billion people. It has 8,921 franchises in every state and 17 countries. Its headquarters is located in Gary, Ind.

Contact:
Burger Planet
Sarah Miller
Assistant Public Relations
877-765-4322
sarah.m@burgerplanet.com

-END-

PRSA Code of Ethics

In reading over the PRSA code of ethics I was impressed by the standards that PRSA members and other public relations professionals are held to.

Of the values that are listed I feel the most important and all encompassing value is that of honesty. When professionals are honest in their conduct with one another and with their clients all of the other values fall into place. Being honest means more than just being truthful and not misleading. It also means giving an honest effort and completing a job to the best of ones abilities.

In that same light I also believe one of the best principles listed is that of competition. Without a healthy amount of competition there would be no drive to become better and to improve on services offered to clients. With a healthy amount of competition clients are also given a better chance of finding a public relations company that works well with them and meets their needs.

Overall, the code of ethics is important not only in letting PRSA members know what is expected of them and their colleagues, but also in letting the public know what standards public relations professionals should be held to.

Draft Press Release 2: Image Building

Burger Planet
James E. Muellenbach III,CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

FOR IMMEDIATE RELEASE

Sept. 17, 2008

NEW OPTIONS AT BURGER PLANET
Jayne Petersen provides new options for Burger Planet customers

GARY, Ind.- Burger Planet has hired Jayne Petersen, fitness advisor to Opal Whitcomb, to develop some new options for the Burger Planet menu.

“Jayne Petersen and Burger Planet share a commitment toward health,” said CEO James E. Muellenbach III. Together, Petersen and Burger Planet, are launching a comprehensive program to assist in healthier eating.

Peterson will work closely with head Burger Planet chef Gerard DuBois to develop new healthier options for customers.

Petersen said "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Burger Planet and Petersen are developing a new adult Burger Planet Smiley Meal along with offering new options such as fruit Packages.

There will be a kick off ceremony May 12 at the Burger Planet Franchise at Times Square in New York, N.Y.

Burger Planet was founded in 1943 by James E. Muellenbach I. It employs 48,272 people and has served 52 Billion people. It has 8,921 franchises in every state and 17 countries. It’s headquarters in located in Gary, Ind.

Contact:
Burger Planet
Sarah Miller
Assistant Public Relations
877-765-4321
sarah.m@aggiemail.usu.edu

Final Press Release One: Announcement

News Release
ABC Real Estate LLC
123 Creative Way
President Preston Parker
801-555-4567

FOR IMMEDIATE RELEASE

Sept. 11, 2008

NEW COMPANY, NEW IDEAS
ABC Real Estate takes a look at a new way of selling and buying homes in Logan

Logan, UT - ABC Real Estate is looking for investors to become involved in an equity-holding, beneficiary-directed land trust program. Credit and investment beneficiaries are used to help buyers, who do not have good enough credit or the down payment to buy a home. The investors borrow the money for a home which is placed in a trust. Eventually the home will be put into the buyer’s name. This allows the potential buyer to build credit and establish themselves while still working towards owning a home.

“It is a way of investing with an ownership mentality,” President Preston Parker said.

Parker was taught the system by Bill Gatten, who started the equity-holding land trust system in Utah. Gatten's first equity-holding land trust company is located in Salt Lake. For more information visit http://www.landtrust.net/.

ABC Real Estate started in January of 2008. It currently has five employees and is located in Logan, Utah.

Contact:
ABC Real Estate
Sarah Miller
Public Relations Director
801-456-3312
sarah.m@aggiemail.usu.edu
-END-

Press Release One: Announcement

News Release
ABC Real Estate LLC
123 Creative Way
President Preston Parker
801-555-4567

FOR IMMEDIATE RELEASE
Sept. 4 2008

NEW COMPANY, NEW IDEAS
ABC Real Estate takes a look at a new way of selling and buying homes.

ABC Real Estate is looking for investors to become involved in an equity-holding, benificiary-directed land trust program. Credit and investment benificaries are used to help buyers who do not have good enough credit or the down payment to buy a home. The investors borrow the money for a home in a trust, that will eventually be put in the buyers name. It allows the potential buyer to build credit and establishes themselves while still working towards owning a home.

“It is a way of investing with an ownership mentality,” president Preston Parker said.

ABC Real Estate started in January of 2008. It currently has five employees and is located in Logan, Utah.

ABC Real Estate
123 Creative Way
Sarah Miller
Pulic Relations Director
801-456-3312

-END-

Dear Nate

Sarah Miller
1411 S. 2546 E. SLC, UT. 84101
801-564-2215
sarah.m@aggiemail.usu.edu



August 30, 2008

Mr. Nathan Salisbury
2514 E. Creek Cir.
Sandy, UT. 84101

Dear Nate:

Thank you for your last letter, it was good to hear from you. I am currently studying public relations. I know that is a very broad subject so I will tell you a little bit about what it entails.

As a public relations professional I will help groups of people, such as corporations or non- profit organizations, maintain good relationships with their publics (the people who are most important to them as a group). These publics could range from anywhere to prospective buyers for a company to people protesting the organization’s cause. Although this is a huge range of possibilities the most important factor is always the same: to communicate the focus and goals of the organization to its publics.

Often, the most common way that a public relations professional communicates is through writing. Press releases, articles, pamphlets and speeches are typically the most common. Depending on the audience that is being addressed will determine what types of communication(s) are used. The public relations professional will need to analyze and predict the possible reactions of the public and then choose the best way possible to communicate the necessary information. However, this can get tricky because in most cases there are many different publics that are important to an organization. In cases like these it becomes important to prioritize and focus on the public that will be affected the most.

In essence a good public relations professional is a liaison between an organization and its publics. It is not only important to let the public know what the organization wants, but to let the organization know what the public wants as well.

I am sure things are going well for you. Hopefully I will hear back from you soon.

Best regards,

Sarah

Sarah Miller
Future public relations professional

The weather...yes, the weather

I thought I would start my first blog (ever) off with something as simple as… the weather. After three years you would think that I would be used to the ever-changing, ever- unpredictable weather of Logan, but I’m not. Yesterday was warm and sunny to the point of me thinking, why in the world did I wear jeans, whereas today is more like, I really should have grabbed a jacket. Oh well, I love Logan, and really, what can you do?